Small Business Internet Marketing

Small business internet marketing is not about building a website and "they will come". They can only come after you get into the practice of working on your internet site.

First, your website must contain keywords, but if you sell shoes, you have to understand that if someone puts the word shoes into a browser, millions of results will come up.

Here's where longtail keyphrases come in, which are phrases that somebody will put into a browser, as an example "leather shoes".

So if you have leather shoes as a keyword you are going to be somewhere in the results.

Long-tail keywords are important in getting found on the internet and Google provides a keyword tool you can use for free to find these often-used phrases.

If you put in the words "leather shoes", Google will display a list of phrases built around that phrase and also tell you how a selected phrase used on an once a month basis.

It is a good free tool to start out with, but you can use better keyword finders, but you have to pay for them.

The Google keyword tool will return phrases like "red leather shoes", "where to buy leather shoes" etc, and it is your decision to decide which long-tail key phrases to use.

Small Business Internet Marketing

It's best to go for somewhere in mid range of search phrases, say three thousand to 6,000 / month, any amount of searches greater than which will have too much competition.

Your aim is to get on page one of Google's search results which is not easy, despite what plenty of marketing "gurus" tell you.

Google likes websites that are updated and contain topical content.

So get into the habit of writing at least a 5 hundred word article every day or so, which is keyword-rich.

Use your keywords within the first few words of your initial part and again in the closing paragraph.

Depending on the length of the essay, use the phrase two times more.

If you are employing advertising through Google Adwords, this will also help Google to serve more targeted advertising to your internet site.

Then there are backlinks. These are the curse of any website owner.

There isn't any fast method to get around building good relevant backlinks.

Don't consider purchasing backlinks from a link farm, Google knows all about them and will ignore them and will even penalize you for them.

There aren't any Wordpress plugins for building backlinks, only ones that get you backlinks through "do follow" blogs.

Article marketing is a good way to get backlinks as most article directory websites allow you to have at least one link out to your site.

Internet Marketing

So again, you will have to be ready to submit handy and important articles, either right to an article marketing site, or to a "hub" which will distribute your articles to many sites for you.

This does not cost a great deal and could be a time-saving way of doing it.

Small internet business marketing involves lots of other systems we can't cover here but the above points are the most important. And least expensive for getting started.

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